Intel needs some more Intelligence when creating their ads

What exactly is the message here?






Perhaps a brief lack of judgment, let’s hope. I believe that Intel probably wasn’t thinking of the racial implications this ad would have. Here you go Intel.

JWT wins Nokia over as Global-Networking Marketing Agency

JWT wins 6 month long battle to represent Nokia in 95 countries. Looks like the two giants will make good global partners.

Is your city a hot spot for your new degree?

According to a recent poll by Forbes, Tampa is not in the top five cities for young professionals it is actually ranked 40th. The list is as follows:

1. NYC (shocking, but really how are we suppose afford to live there?)

2. San Francisco (another nice expensive city, now with the home run King I might add)

3. ATL (expensive and traffic but they have the Braves)

4. L.A (Smog & Traffic, spend my day in a cubical and then drive 3 hours in my steel coffin, other than that it sounds great)

5. Washington, D.C (politicians)

6. Boston (wish I could afford to live there, someday)

7. Seattle (Rainy, but really cool city)

8. Minneapolis (Mid-West??)

9. Philly (lower salaries but cost of living is lower)

10. Denver (Mountains and nice weather)

40. Tampa, FLA (Can I say much about that…)

Johnson & Johnson crosses the “Red” Line with a suit against the American Red Cross

I would like to personally congratulate the Johnson & Johnson Corporation for single handily destroying their corporate goodwill. J&J will need a Brand Aid for this greed driven move. Why after 100 years is J&J now going after a symbol of unity and disaster recovery? I’m going to take a shot in the dark and say that it has something to do with money.

Jeffrey J. Leebaw, a spokesman for Johnson & Johnson. Mr. Leebaw said. “We deeply regret that it has become necessary to file this complaint. The company has the highest regard for the American Red Cross and its mission.”

Sure… That is like me saying hey dad I really respect you but I am going to sue you for using the last name that I was given when I was born. Your company is making money off my (brand) name and that’s just not cool. RIDICULIOUS

But wait, J&J has donated over $5 Million dollars over the past three years. I am sure that all of that was a tax write off since they gave the money to a government service. I just hope that if a disaster strikes and J&J needs disaster relief they remember this ridiculously selfish and greedy maneuver. Read more on the NY Times.com site.

The Secret to Career Success…Emotional Intelligence

EQ verus IQ. That is precisely the question. A recent study has found that emotional intelligence has more of an impact on career success than standard intelligence. Stress is the #1 cause for poor job performance. Stress effects your relationship with co-workers, managers, and clients in a negative way.

Good news is that unlike your IQ your EQ can be improved. Work environments that are more social and less restrictive seem to have the most success. Interesting isn’t it, who would ever think that would create a more enjoyable atmosphere.

If you want to read more of the article click over to inc.com

GoLoco and go green with the social networking Hybrid

This looks like this concept could work. The site is GoLoco. The idea is really cool and after enough people sign up for the service and begin to build a good reputation it could be a very green move. Okay so your probably asking what is this GoLoco anyway? Well it's like a carpool for facebook.

GoLoco states their tagline as "The ride revolution". I personally like the idea and think it could really catch on. Why do you ask? Well the younger generation is becoming more disconnected from the outside world then our parents generation. Everyone has their close friends that they hangout with all the time and then we have our online friends who are not as close but we still consider them friends on facebook.

GoLoco combines an old concept of carpooling for the 21st century, with online social networking. This statement was taken off the GoLoco site.

GoLoco is a service that helps people quickly arrange to share rides between friends, neighbors, and colleagues. GoLoco also helps you share trip costs online.
JOIN NOW and turn your social networks into travel networks.

You can also add a feature to your facebook account so it makes it much easier to set it up. Check out this article for more in depth info.

The Thirty Major Causes of Failure

1. Unfavorable Hereditary Background
2. Lack of A Well-Defined Purpose in Life
3. Lack of Ambition to Aim Above Mediocrity
   
4. Insufficient Education
5. Lack of Self-Discipline
   
6. Ill Health
7. Unfavorable Environmental Influences During Childhood
8. Procrastination
   
9. Lack of Persistence
   
10. Negative Personality
    
11. Lack of Controlled Sexual Urge
12. Uncontrolled Desire for "Something for Nothing"
13. Lack of A Well Defined Power of Decision
14. One or More of the Six Basic Fears
15. Wrong Selection of A Mate in Marriage
16. Over-Caution
17. Wrong Selection of Business Associates
18. Superstition or Prejudice
19. Wrong Selection of a Vocation
20. Lack of Concentration of Effort
21. The Habit of Indiscriminate Spending
    
22. Lack of Enthusiasm
    
23. Intolerance
    
24. Intemperance (Avoid overindulgence)
    
25. Inability to Cooperate with Others
26. Possession of Power that was not Acquired Through Self Effort
27. Intentional Dishonesty
28. Egotism and Vanity
29. Guessing Instead of Thinking
30. Lack of Capital (must have a sufficient amount of capital to absorb mistakes)
    

Organized Planning

"Success requires no explanations, failure permits no alibis"

Major Attributes Of Leadership

1. Unwavering courage
   
2. Self-Control
3. A Keen Sense of Justice
4. Definiteness of Decision
5. Definiteness of Plans
6. The Habit of Doing More Than Paid For
7. A Pleasing Personality
   
8. Sympathy & Understanding
   
9. Mastery of Detail
10. Willingness to Assume Full Responsibility
    
11. Cooperation

The 10 Major Causes of Failure

1. Inability to Organize Details
2. Unwillingness to Render Humble Service
3. Expectation of Pay for What They "Know" Instead of What They Do with Which They Know
4. Fear of Competition From Followers
   
5. Lack of Imagination
6. Selfishness
7. Intemperance
   
8. Disloyalty
   
9. Emphasis of the "Authority" of Leadership
10. Emphasis of Title

Faith

The Power of Faith

Visualization of, and Belief in Attainment of Desire

How to Develop Faith

Faith is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion.

Some may seem skeptical at the concept of auto-suggestion but this theory has been the study of such academics as Emile Coue the French Psychologist.

e.g., Couéism

"Every day, in every way, I'm getting better and better"

(Tous les jours à tous points de vue je vais de mieux en mieux)

How is one to have a successful life if they do not believe in themselves?

This may seem as an abstract idea to some but to others they may realize this theory is a valid one and should be adopted at once. The one thing that I have realized throughout my college career is that many of the courses that you take will relate to one another if you apply the specific knowledge. That being said if you simply show up for class and immediately dismiss the lecture you will learn nothing. The only way to extract value from your courses is to relate the information to a previous lesson or life experience and examine the information more clearly.

If you believe that you are going to be successful you will have a much better chance than the other person who sets themselves up for failure. This still may seem strange to some but isn't anything unfamiliar strange at first?

~K. Jaquith

Desire

The Six Steps to Transforming Desire into Reality

1. Fix in your mind the exact amount of money you desire. It is not possible to say plenty of money. Be definite in the amount.
   
2. Determine exactly what you intend to give in return for the money you desire. There is nothing as "something for nothing"
3. Establish a definite date when you intend to possess the money you desire.
4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this into action.
5. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
6. Read your statement aloud, twice daily, once just before retiring at night, and once after arising in the morning. AS YOU READ -- SEE AND FEEL AND BELIEVE YOURSELF ALREADY IN POSSESSION OF THE MONEY.

The Thirteen Principles for Success by Napoleon Hill

1. Desire
2. Faith
3. Auto-Suggestion
4. Specialized Knowledge
5. Imagination
6. Organized Planning
7. Decision
8. Persistence
9. Power of the Master Mind
10. The Mystery of Sex Transmutation
11. The Sub-Conscious Mind
12. The Brain
13. The Sixth Sense

Each coming day I will be discussing these principles in greater detail. One principle a day and no more in order to receive the greatest benefit.

The Power of Positive Thinking

I feel as though I should spread the word for all those who will listen. I am a senior marketing major at USF in Tampa, FL. and have been doing some research on the power of positive thinking. I recently began reading "Secrets of the Millionaire Mind" by T. Harv Eker and I read the book from cover to cover in two days, I couldn't stop! The beauty of the book is that it applies to all facets in your life, not just money but everything you do everyday. After reading his book I realized that I began to see life as an opportunity and that I will be able to create my own destiny as long as I continue to think positively and apply the basic principles that he discussed in the book.

The major piece of information I got out of Eker's book was that negative thinking is infectious and spreads like a virus. This is what really got me, being a college student that is graduating in the near future I have seen many friends graduate and get "real jobs" and they turned into totally different people then the ones I knew in our carefree college days. They had become more cynical, negative and moody. I didn't realize how this affected me until reading this book, I began adopting their negative attitudes without even knowing it!

After reading this book I began flipping my negative thoughts into positive thoughts and let me tell you this may have been the smartest thing I have ever done in my life. It is truly astounding that by simply rearranging your thoughts and squeezing the negativity out of them and injecting positive ideas into them how your life changes, and fast!

Harv states that you should when faced with a situation that causes anger, frustration, or any other negative emotion you should repeat the phrase "mini-me, mini-me" (I think of Austin Powers everytime) and this will trigger in your mind that you are letting a small, insignificant issue get the best of you. e.g., someone cuts you off while driving. Why would you want to waste any time or energy on this inconsiderate person, you are worth more than that person (perhaps not financially, yet...) and by allowing them to create anger in your mind you have sunk to their level. If you are on an emotional level of a 8 and this person is a 4 then you reduced your emotional level 4 points to their level and will now have to work your way back up to 8. It is not worth it to allow insignificant events rule your life, if you allow those events to rule your life you will wake up one day and wonder what happened to your life.

"It takes but one thought to transform a person, take care in selecting your emotion because you will become that emotion" ~K. Jaquith